We’ve recently announced our Bright Platform suite of Market Research tools and the main benefits for our existing and future customers to have everything under one hat. You can read about this here.

We bet, however, that the main topic of interest for you, as a market research professional is what’s inside the Bright Platform? With usability, innovation, and flexibility in mind, we have worked hard to develop industry-specific tools and software over the last couple of years. Let’s take a brief look at whats available:

1. Bright AGI (AI Artificial Gibberish Inspector): Tool for helping to detect gibberish content in open-end responses. 16 trained AI language models (with more to come), management panel with import/export, Forsta Surveys™ API integration, and own API endpoint for automated per-user and per-answer ranking. 

Helps you to optimize your Data Processing by: 

• Drastically reduces the time for processing open-ends; 
• Easy spotting gibberish and short answers with export colorization;
• Automate tracker surveys with universal API with capabilities to verify answers on the fly;
• Cover multiple markets with multi language processing and more.

You can read more about AGI here.

2. Bright TC (Text Coder): Tool that allows text-coding of respondent open-ends. TC has automatic code suggestions based on our AGI algorithms, codebooks, and verbatim management. Multiple by type, status, coded id, and RegEx filters,  import/export options, etc. 

Helps you to optimize your Data Processing by: 

• Save time with versatile Verbatim imports and exports; 
• Fast codebook creation and management;
• Code faster with friendly user interface, key commands, and filters;
• Let our system analyze and suggest codes for open-ends with the power of AI.

You can read more about the Text-Coder here.

3. Bright MaxDiff MT: Tool for creating MaxDiff designs, performing MaxDiff analyses by providing design and data files – Count, Logit, Mixed Logit, and performing TURF over Mixed Logit analysis. Import/export options and API available. 

Helps you to optimize your MaxDiff management by: 

• Saving you time making designs with intuitive MaxDiff design interface;
• Saving you recurring fees – you only pay per survey Question that you want to analyze.
• Automating the process – we have API. 

You can read more about MaxDiff here.

4. Diary Survey Manager: This tool is a mobile application available in Google Play Store / Apple iOS App Store. It provides reminders and a one-stop place for Forsta Surveys™ Diary Survey respondents. The application has time-based and action-based triggers that can be personalized per individual user without breaching GDPR compliance.

5. ADA Accessibility Template: This is a collection of question styles, and accessibility helpers, designated to align the regular DForsta Surveys™ survey template with the web accessibility requirements. The template follows the WCAG2 (Web Content Accessibility Guidelines) requirements by the W3C and is tested with AXE and WAVE web accessibility evaluation tools.

6. Audio Questions: This is a snippet for Forsta Surveys™ surveys that allows you to add audio questions to the survey. The respondent can record and hear back the recording of his answer, then submit the answer, which is automatically stored in the cloud with a link in the survey data for reference. The snippet also allows automatic transcription of the recorded text. Sentiment analysis is coming soon!

And this is just the beginning! We have a lot more ideas for industry improvement and useful tools, that we will implement over the following months, so stay tuned and follow us on our LinkedIn page for more updates. 

If you want to take a closer look –  just click here to see an overview of our Bright Platform tools’ full suite and book a free demo. If you want to go the most straightforward way to contact us, just drop an introduction mail directly to rdi@bright-mr.com, send us your questions, and we will get back to you in around 24hrs.!