Get ready to be amazed by some real MR Tech!
When your market research agency has a flow of surveys, and your focus is on the panel you provide and not the survey content itself, it’s all sunshine and roses until some client does not slip a request for personally identifiable information. Then, you get under the GDPR breach lights, and the things can get pretty ugly, pretty fast. PII Detector helps you catch such cases.
The requirements of the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are a reality now. And the fees for breaching these regulations – gargantuan.
For the panel management companies, this is a huge issue, as the amount of surveys is often vast, the deadlines are always tight, and a plethora of questionnaires are in a language different than English. To catch a PII request in such a survey, without apparent sign (like an e-mail field) is very hard.
This is where Bright PII comes handy! We’ve built supportive tool, that catches PII questions on different languages. And it’s Google Chrome extension! And it makes a report, what about that!