When your market research agency has a flow of surveys, and your focus is on the panel you provide and not the survey content itself, it’s all sunshine and roses until some client does not slip a request for personally identifiable information. Then, you get under the GDPR breach lights, and things can get pretty ugly pretty fast. PII Detector helps you catch such cases.

The requirements of the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are a reality now. And the fees for breaching these regulations – gargantuan.

This is a huge issue for panel management companies, as the number of surveys is often vast, the deadlines are always tight, and many questionnaires are in a language different from English. To catch a PII request in such a survey without an apparent sign (like an e-mail field) is very hard.

This is where Bright PII comes in handy! We’ve built a supportive tool that catches PII questions in different languages. And it’s a Google Chrome extension! And it makes a report, what about that!